Create an FAQ to Inform and Promote

Earlier in the year, I had a wonderful time working with Melissa Jimenez of Melissa’s Wellness Retreats.  I helped Melissa promote her October 2013 Mat Pilates Weekend retreat to Canyon Ranch in Lenox, Massachusetts.

Created by Jenn Surowitz for Melissa's Wellness Retreats. (double click photo to enlarge)

Melissa displayed information for the retreat at a Pilates studio where she works and on her Melissa’s Wellness Retreats Facebook page.

Melissa and I realized that she needed to provide information about the retreat supplemental to date and pricing information.  We wanted to address two main concerns.  First, most of the studio’s clients were more familiar with reformer Pilates than mat Pilates.  Second, some of the studio’s clients were not familiar with Melissa, her “travel and be well” philosophy, or why she created this trip.  Third, Melissa wanted to make sure that everyone who visited the studio had the most information possible in order to make a decision about attending the retreat.

We decided to create a FAQ (frequently asked questions) handout.  I conducted a brief, conversational interview session with Melissa.  Then, I compiled my questions and Melissa’s answers into a short FAQ (frequently asked questions) handout.

Our goals with the FAQ handout were:

1. To create a brief but informative handout to supplement the pricing postcard on hand at the Pilates studio [where Melissa works] so that potential attendees could learn more about Melissa and the wellness retreat.  I based a few of the interview questions on actual questions that had been asked by studio clients.

2. To use the FAQ information on Melissa’s Wellness Retreats Facebook page (as her website was not fully functional yet).

3. To give potential attendees a better connection to Melissa.

We achieved our goals and were happy to have accomplished a few unexpected extras:

1. By having a handout, Melissa’s co-workers had a quick and easy way to provide information to their interested clients.  The other trainers did not have to learn specifics about the retreat.  If a client had questions, the trainers were able to share the information about the opportunity in Melissa’s own words.

2. A few attendees took the handouts to show to their friends to see if the friends might be interested in the trip.  This increased Melissa’s reach beyond the scope of the studio.

3.  Everyone who visited the studio had the most information possible in order to make a decision about attending the retreat.  Potential attendees could discretely take a handout and a pricing postcard, peruse the information and then ask specific, pointed questions when he/she spoke to Melissa.

This simple and budget friendly approach worked well.

If you are interested, I have included the body of the handout below.

Have a great day,

Jenn

Pilates Weekend at Canyon Ranch Trip (10/11-10/14)

 Q & A with Melissa Jimenez of Melissa’s Wellness Retreats

Q: HOW LONG HAVE YOU BEEN IN THE BODY WORK FIELD?

A: Since 2003 – about 10 years.

Q: WHAT MADE YOU PICK CANYON RANCH?

A: I hear it’s fantastic.  I hear it is top notch. When Martha [McKay of ProTravel Inc.] approached me about the retreat and doing something together it was Canyon Ranch that was the destination…[Martha’s] brought about 30 groups there before. She knows the place in and out.

Q: WILL MARTHA BE ON THE TRIP AS WELL?

A: Yes. Martha and I will both be your “wellness concierges”.

Q: ARE SPOUSES / PARTNERS WELCOME ON THE TRIP?

A: Yes.  Everyone is welcome!  Everyone! Whether you are new to Pilates, older, younger, any body type! I am going to cater to the group of people that comes and I will teach classes customized for the group.

Q: IF YOU HAD A CLASS WITH INDIVIDUALS AT DIFFERENT FITNESS LEVELS WOULD EVERYONE STILL HAVE A GOOD TIME?

A: Yes. I think there are plenty of ways to use my skills to customize the class so that everyone is having a good time and being challenged.

Q: WHAT IS MAT PILATES IN COMPARISON TO REFORMER PILATES?

A: It is an “off the reformer” mentality.  Everything you do on the reformer you can do off the reformer and it doesn’t necessarily mean it is going to be easier. A lot of the time mat Pilates has a bad connotation because you go into a gym and there are fifty people in the class and you are on a mat and nobody’s watching you. On our trip, like at Pilates of NJ, if you are on the mat, you will be challenged like you are when you are on the reformer machine, and you also get me “the concierge” watching you to make sure that you are being challenged and you are working out safely.

Q: WHY DO YOU RECOMMEND TRAVEL FOR WELLNESS?

A: I think it is all about perspective.  Travel is a fantastic way to experience different things and it might help you see things a little differently once you are back to your everyday life. Maybe [with new perspective] it’d be a lot less stressful – we live in really stressed out world.  If I can help somebody with that – that’s awesome.

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